More than 1 billion people have the ability to use Facebook Cover Photos to express their own individuality. This also includes business pages and Facebook cover photos can be a great way to let people know what your business is about through a simple picture. Facebook cover photos can help you capture new and potential customers who would otherwise not know what your company is all about. Many people on Facebook simply “skim” business pages, and this gives you a way to reach out to those people, who may otherwise “skim” right past your Facebook business page.
How to Make a Facebook Cover Photo
Facebook cover photos can be 851px wide by 315px tall. This gives you quite a bit of space to tell a story. You will want to leave a space blank in the bottom left corner for your business profile picture, normally around 190px wide by 100px tall. A good rule of thumb is to use your logo as your business profile picture and the size this picture can be around 125px by 125px. Here are some examples of excellent Facebook cover photos:
Our Facebook cover photo shows we are mainly social media oriented, but also have a website design side!
You can also integrate your Facebook cover photo and your business profile photo so that they almost merge together as one photo. Armani does this well. You want to make sure that the colors and lighting match so that the transition is seamless.
Sprite also does an amazing job at integrating the two photos. Although they are not perfectly matched, you know that Sprite made the label bigger for a reason.
Another great example is Coca Cola. They remind you why you love Coca Cola and how it makes you feel.
These examples are just a few of the hundreds of thousands that could help inspire you when you design your Facebook cover photo. Make sure that your cover photo really showcases how you want others to perceive your brand. Choosing not to use this Facebook feature could be a costly mistake, as completed profiles are a sign that you care about how you are viewed by others in social media.