Not Using Facebook Business Manager? Shame On You

The Gist

Why use Facebook Business Manager you ask? Well for one, efficiency. Who doesn’t want to take less time to do the same amount of work? Facebook Business Manager puts everything from Pages to Ad Manager to Pixels all in one place.  The best part? No one more logging in and out of client accounts to manage their ads or using one form of payment for all our your client ads. If you don’t love that, stop reading and go bill your clients for their ad spend.

Another powerful thing the Business Manager does is it keeps you away from your personal newsfeed.  No more can you say, ‘Well it was right there, I had to look at the cat video and the cute panda and the funny meme for the last two hours’.  Ain’t nobody got time for that. (See what I did there?)

Now, on to the cool features.

Pages

In the Facebook Business Manager, you can claim or request access to all of your client’s Business Pages quickly and easily.  These pages are then neatly organized and even searchable for those of you with endless clients and a pocket full of cash. In the Pages Dashboard, you can easily add people to the page, add partners (Hootsuite, LocBox, you name it), view history and even add new pages.

Facebook pages business manager

(I don’t really only have 3 accounts, stop judging me)

Ad Accounts

This is everyone’s dream feature.  You can add client ad accounts to the Manager and manage several ad accounts in the same place!  If that doesn’t make you switch over to the Business Manager, then you my friend, love working long hours and drinking endless cups of espresso into the wee hours of the morning all for the sake of..well, telling people you work long hours. You can claim ad accounts or request access to let the client choose which permissions to give you. It also gives you the option of creating new ad accounts for new clients.

ad accounts facebook business manager

Billing

This brings us to…..separate billing!  Using your client’s payment information to pay for their own ads, who would have thought?! Simply add in their information, connect it to an account and go.  You can also manage current payments in client own ad accounts if you have the proper permissions.

People

Adding people (and removing them for that matter) has never been easier. You can add people as Business Admins or Employees depending on their job task.  Since they are connected to the Business Manager, all you have to do is add them one time or remove them one time no matter how many accounts you assign them to. You also have the option of adding people to special projects you have started and giving them tasks to complete.

people roles facebook business manager

Dashboard

Everything is summed up in a handy dashboard.  You can see a summary of how each page or ad campaign is doing, add favorites, create ads, change settings and so on.

facebook business manager

There are tons of other features available through the Business Manager like adding Projects, Facebook Pixels, Product Catalogs for ads, Apps, etc. Now is the time to embrace these free tools that can help save you time and money. But if you don’t like efficiency, I’ll know where to find you and I’ll donate to your Starbucks GoFundMe.

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