Building Your Brand Online Versus Offline

online-offline-marketing-strategyWhen your company is trying to launch and establish its brand, it’s crucial to take advantage of both online and offline brand building methods for maximum brand exposure, visibility, and effectiveness. There are benefits to each vehicle of brand building, but maintaining the popularity of your brand at the forefront is an essential daily task, especially online.

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Inbound Marketing Training Center

Through these 18 Inbound Marketing training videos provided by HubSpot, you will learn in-depth tricks of the trade and gain valuable knowledge of Inbound Marketing. You will learn about blogging, social media, SEO, landing page, marketing, and much more! Once you have completed all 18 videos, you may take the Certification Exam here.

Think No One Is Clicking? Think Again!

You are on Twitter.  You tweet, retweet, connect, and you feel as though no one is really listening.  Your follower growth is modest or has even slowed down.  You start to ask yourself why you even bother taking all the precious time out of your day to post.  You think, people do not care what I’m posting about, especially not when I post about my own business or blog.  Think Again!

People are clicking your links and reading your content! One of the best things about HootSuite (our social dashboard of choice) are the custom reports you can create to monitor your click-through rates.  Here are some interesting things we found:

On our Twitter account, @Freshviewjax, out of the 8 most popular links that we tweeted, the top 7 are tweets about our blog, our guest posts, and our Facebook page.  Also out of those 8 tweets, none of them are retweets.  Now, you must take into account that we tweet on average 6 tweets a day.  This report is for the past two weeks.  So, 14 days, 6 tweets/retweets a day, would be an average of 84 tweets.  Out of 84 tweets, the top 8 clicked links are one’s about our business!  That is incredible!

We also looked at @llihruhc, which tweets an average of 8 tweets per day, which would be an average of 112 tweets in two weeks.  Out of all of those tweets, the top 4 clicked links were about our company!

HootSuite analytics Click Throughs

Now, it is still incredibly important to tweet about other things that may be going on in your industry.  This adds value for your followers, and shows them that you do not always want to promote yourself.  However, from these stats, I have concluded that people like to see you creating your own content!  This is the number one reason I believe that blogging and social media are absolutely key to many businesses.  It not only shows your expertise in your field, but it also drives traffic to your website.  Traffic to your website equals leads and sales!  Everyone wants leads and sales!

Moral of the story today is, get out there and tweet!  Tweet, retweet, and most importantly, create content!

If you would like to know more about HootSuite and HootSuite Analytics, please feel free to email me!

Sign up for HootSuite Social Media Dashboard!

6 Tips on How to Get your Blog Noticed…and Read!

You pour your entire being into creating the best blog you can, and yet, you still do not have the amount of followers you wish you did.  You read popular blogs day after day and wonder how they got so lucky as to have thousands of daily readers.  Here are six tips on how you get your blog noticed and increase readership.

Write Great Headlines 

Want people to want to read your blog?  Having a great headline will capture the readers attention and make your blog irresistible!  For example, our post Finding Content Ideas Quickly with Google+, could have simply been titled Google+ Content Ideas.  Boring!  We wanted people to know right away that they could get something worthwhile from reading our post, and we wanted them to know how Quickly they could find it!

Share, Share, Share and Make Your Blog Easy to Share!

Make sure you are sharing your blog post on every available social media network you can!  If you aren’t promoting your post, why would anyone else?  Make your blog easy to share!  If people can’t share it easily, they are less likely to share it at all!  We use the Digg Digg floating sidebar for our blog to make sure people can share it quickly and easily!

Fill in Your Meta Data and Tags

Filling in your Meta description and title will help your blog be found by search engines.  Do not skip this step!  Tags are just as important, they act as keywords for your blog post.  Keywords are how people find your blog when they are searching!  You want people to find your blog right?  We recommend you use the SEO Ultimate plugin (if you use WordPress).  This is one of the best SEO plugins available.

Post Great Content!

This seems like a no brainer, but you would be surprised at how many people do not know what great content is.  Most blog posts should be between 300-1000 words.  You want people to know you are an expert on the topic you are posting about, but you also do not want to bore them with unnecessary details.  Posting tutorials, how to videos, podcasts, and webinars are also great content ideas.

Comment on Other Peoples Blogs

When you comment on others blogs, you show that you are engaged.  Normally, this also gives you a way to attached your blog URL to your comment.  This does wonders for your SEO.  Make sure you comment on posts you are passionate about, or that really strike your interest.  If you feel the reader did a great job, tell them!  If you think you can add something positive to the post, let it be known!  Welcome comments on your own blog and you may see the people from the blogs you commented on, reciprocating!

Guest Blog

Guest Blogging is a great way to show a totally new audience that you are an expert on your topic.  This gives you a new audience to showcase your blog to, by linking.  There are tons of sites out there right now who want you! Do not be afraid to also have people guest blog on your own blog.  This gives you more posts on your blog and even more expertise!

Have more tips that made your blog successful?  We would love to hear about them!

Finding Content Ideas Quickly with Google+

Do you have trouble coming up with ideas on what to post on Facebook, Twitter, or even Google+?  Do you wish you had more ways of generating ideas for your blog?  I have found a quick and easy way to get more content ideas from searching within Google+.  Here’s how!

First thing you want to do is sign into Google+, go to your Google+ stream, and, above it, is a Google search bar.

Type in the search term closest to what type of content you are looking for.  You want to get a close match so that you eliminate things that you do not need from your search.  We chose Social Media.  Once you type in what you want to search, click the search icon.

The stream pops up with posts that are on Google+, as well as news from the internet!  How easy!  If you like what you find, save the search!

The saved search is then saved to the left sidebar of your Google+ profile.  Next time you want to look at the results, simply click on your search term in the left column, and the stream will pop up with the latest and greatest news!  Saving the search is a very useful tool.  You do not constantly have to type in what you want to search, just simply click on the topic you already searched for!

It is that easy!  The search results in the stream are generally more narrow than what you would find from just doing a regular Google search.  I also find them much more interesting and useful as well!  Google+ lets you save as many of the searches as you like, so in this example, social media could really have been broken down into many different searches, such as, Facebook, Twitter, or social media ROI.  There are endless search possibilities, so give it a try!

Follow our business page on Google+

Free 2012 Content Calendar

Have you been stuck day after day wondering what you need to post on Social Media and your blog?  Do you find yourself struggling to get your content out when you want and on a consistent basis?  It is very important to your business and your customers to get content out!  You have more content then you think and your customers are hungry for it!

It is never too late to start!

Fill out the form below and discover how easy it is to formulate when and what you will post day to day and month to month with your FREE Content Calendar!

This is a great tool for anyone with trouble figuring out what content to post.  You can easily fill out the calendar month to month or even for the whole year!

Get your Content Calendar Now!

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What is Content Marketing?

There is a ton of buzz out there right now suggesting that Content Marketing is as important (if not more important) as Search Engine Optimization for your website and ultimately your brand.  It is true that the more information you put out there, the more likely you will be to get more people looking at your website.  If people believe that the information is useful and relevant, they will be more than willing to forward it on to their network as well. 

So, what is Content Marketing?  According to Wikipedia, “Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action”.  Content Marketing takes on many forms.

Whitepapers.  Whitepapers are usually written by an expert on a specific topic to inform the reader or help them make a decision.  The benefit of writing a whitepaper would be to show that you actually are an expert in your field.  You give yourself and your business more credibility when other people can see that you are, in fact, good at what you do.  Many whitepapers tend to be marketing related, but if you have something you are knowledgeable in and you believe it would be helpful to others in your industry or to your customers, go for it!

EBooks.  The difference between an ebook and a whitepaper is that, generally, ebooks tend to be more how-to.  Hubspot does a great job with ebooks.  Ebooks will normally have pictures, links to other related sites, and great colors for a more interesting read.  If you are an expert in the marketing or social media fields, ebooks are for you!  Here is a guide on writing successful ebooks.

Blogs/Vlogs.  Blogs are a great way to showcase your talents and expertise on a particular topic or set of topics.  A blog that is engaging and interesting will bring in visitors from all over.  This is a great way to get people  to visit your website, and gather leads.  Vlogs are video blogs and can be just as important as a blog, although they may not be right for every company.  Vlogs can also be helpful if you feel you are not the best writer, but are a great speaker.  It is just another way to get your message out there.

Infographics.  These are the newest craze among graphic designers and bloggers alike.  Infographics give information through a flow of pictures and charts.  Some can be extremely helpful and others can be too crammed full of information.  You must be careful to fully plan out your infographic topic and find a graphic designer that you can work well with.  Daily Infographic has a few great ones (and one for Halloween too!)

These are just a few of the great ways you can utilize content marketing for your business.  Another great way to use content marketing, although not considered a traditional content marketing channel, is through Twitter.  There is so much information on Twitter that, the more you look and sort through it, the more you will be able to find that is relevant to your clients and people in your industry.  You can retweet tons of links, ebooks, pictures, infographics, and links to other people blogs, thus creating content.  You can also go out and search your favorite topics on StumbleUpon to get even more information on your topic of choice and tweet it out to all of your followers.  Mashable and email newsletters are also great places to get more content for your Twitter feed.

Do you use content marketing for your business?  If so, do you use any of the ideas above, or do you have your own?