Apr 172012
 

You pour your entire being into creating the best blog you can, and yet, you still do not have the amount of followers you wish you did.  You read popular blogs day after day and wonder how they got so lucky as to have thousands of daily readers.  Here are six tips on how you get your blog noticed and increase readership.

Write Great Headlines 

Want people to want to read your blog?  Having a great headline will capture the readers attention and make your blog irresistible!  For example, our post Finding Content Ideas Quickly with Google+, could have simply been titled Google+ Content Ideas.  Boring!  We wanted people to know right away that they could get something worthwhile from reading our post, and we wanted them to know how Quickly they could find it!

Share, Share, Share and Make Your Blog Easy to Share!

Make sure you are sharing your blog post on every available social media network you can!  If you aren’t promoting your post, why would anyone else?  Make your blog easy to share!  If people can’t share it easily, they are less likely to share it at all!  We use the Digg Digg floating sidebar for our blog to make sure people can share it quickly and easily!

Fill in Your Meta Data and Tags

Filling in your Meta description and title will help your blog be found by search engines.  Do not skip this step!  Tags are just as important, they act as keywords for your blog post.  Keywords are how people find your blog when they are searching!  You want people to find your blog right?  We recommend you use the SEO Ultimate plugin (if you use WordPress).  This is one of the best SEO plugins available.

Post Great Content!

This seems like a no brainer, but you would be surprised at how many people do not know what great content is.  Most blog posts should be between 300-1000 words.  You want people to know you are an expert on the topic you are posting about, but you also do not want to bore them with unnecessary details.  Posting tutorials, how to videos, podcasts, and webinars are also great content ideas.

Comment on Other Peoples Blogs

When you comment on others blogs, you show that you are engaged.  Normally, this also gives you a way to attached your blog URL to your comment.  This does wonders for your SEO.  Make sure you comment on posts you are passionate about, or that really strike your interest.  If you feel the reader did a great job, tell them!  If you think you can add something positive to the post, let it be known!  Welcome comments on your own blog and you may see the people from the blogs you commented on, reciprocating!

Guest Blog

Guest Blogging is a great way to show a totally new audience that you are an expert on your topic.  This gives you a new audience to showcase your blog to, by linking.  There are tons of sites out there right now who want you! Do not be afraid to also have people guest blog on your own blog.  This gives you more posts on your blog and even more expertise!

Have more tips that made your blog successful?  We would love to hear about them!

Jan 102012
 
blogging-tips

Like me, many of you struggle to get that next blog post published on time.  There are so many excuses:  nothing to write about, not enough time, or even the “what’s the point” excuse.  Blogging is a great way to create content and give people a reason to visit your website and use your services.  Blogging can show people that you are an expert in your field. Here are a few tips to help you get back to blogging the easy and excuse-free way!

Picking a Topic

Look at your field first.  Think of things that you do everyday that may not come natural to those starting out in your field or even something that makes you an expert in your field.  For example, I blog mainly about social media, so I am always trying to look for new and exciting things going on.  I also try to look at things I normally do during my day that may be helpful to others.  Even if you may think it is trivial, it may still be helpful to someone.  Once you pick a topic to write about, think about a few more and have them available for future blogging.  This will cut down on the stress of wondering what to write about.  Also, anytime you think of a topic that would be great for your blog, write it down immediately!

Make an Outline

This is the most important part of blogging for me.  I may have a great topic, but if I do not have an outline, I struggle to recall all of the details of my previous thoughts on the topic.  Struggling to think = Too much time spent on blog.  It does not have to be the most elaborate outline, it could just be a few thoughts and a few sources, depending on what you are writing about.  If it is a case study or a tough topic, you may want an outline that has more detail.  Do not spend too much time on the outline, though.  Your thoughts will come together nicely even if you do not have every thought written down first.

Use Sources and Credit Them

If you found a topic that someone else has covered, use some of their insights, but make sure to source them in your blog.  Sometimes, it is okay to write about something that has already been covered by someone else.  It is also good for your SEO to put links to other sources in your blog.  You never know who might return the favor!

Make It Your Own

Write how you feel.  Some blogs are hard to want to read because they are filled with stats, unnecessary wording, and long boring paragraphs about nothing.  If you want to get your point across in a short post, do it!  If your posts are a bit shorter than 400 words,  make sure to post more often.  If you are long-winded and generally post more than 1000 words, remember that people do not always have time to read a long article.  Cut out the unnecessary elements.  Your post will still be just as good!

I hope these tips help you; I try to keep them in mind every time I write a blog post. Content creation is a great way to make yourself look like an expert in your field, and also a great way to boost your web presence.

If you need more blogging tips, contact me or follow me on twitter- @freshviewjax

Aug 122011
 

As I go through the Inbound Marketing University tutorials, there are a few blogging best practices that I will do my best to implement starting next week.  River Pools and Spas have inspired me to blog my heart out to get the best ROI and organic search engine ranks from telling people about what I know, which is Social Media and Graphic Design.  Up until now, I have been a bit ho-hum about my blog, although I always had it in the back of my mind.  I usually make excuses about why I cannot blog that day, or simply think about it, then forget it.

First thing I will be implementing is the frequency of which I post.  It just so happens that I have a plethora of blogging topics that I tend to write down and leave on my desk at home.  Not only will I start bringing that list with me to work, but I will also have a file on my computer, which I can access through DropBox, telling me what my topics are and which ones I already used.  If the topics I already used did well, I will consider using them again and writing more in depth about the topic.  This will be immensely helpful, because most days I freeze up when I try to think of a blog topic. Social Media can be a drowned out topic, mainly because everyone and their brothers are talking about it.  That is why I will also be blogging about Graphic Design.  Maybe I’ll even throw in some tutorials!

Second thing I will implement will be long tail keywords.  I have a really bad habit of thinking I can rank with the big dogs on keywords like Social Media and Facebook.  This being a fairly new blog, that’s just not realistic.  Instead, I will focus on more low competition, but still important, long tail keywords where my content is more likely to be seen.  Once I have dominated that world, I will begin to see my content showing up on the high competition keyword searches, but it will be a long, patience testing road.  And that is OK!

The third and not so final thing I will be implementing into this blog is participating in forums.  There are so many social media forums out there, and people want answers from real people who know what they are talking about.  The believe Quora is a good start, but I want to get into the forums where people are not just asking random questions.  I want to give my knowledge to people who really want to know how to use social media, or people who are stuck when trying to use Photoshop or Illustrator.

Although this blog post was more of a self-help for myself, I believe that the information provided can help others in their quest to have a better blog.  I have included the video I watched to write this blog, and believe it has some great information.  Take notes and read the case study on River Pools and Spas, as it is a great source of tips and tricks.

How to Blog Effectively for Business (GF101)