Think No One Is Clicking? Think Again!

You are on Twitter.  You tweet, retweet, connect, and you feel as though no one is really listening.  Your follower growth is modest or has even slowed down.  You start to ask yourself why you even bother taking all the precious time out of your day to post.  You think, people do not care what I’m posting about, especially not when I post about my own business or blog.  Think Again!

People are clicking your links and reading your content! One of the best things about HootSuite (our social dashboard of choice) are the custom Ow.ly reports you can create to monitor your click-through rates.  Here are some interesting things we found:

On our Twitter account, @Freshviewjax, out of the 8 most popular links that we tweeted, the top 7 are tweets about our blog, our guest posts, and our Facebook page.  Also out of those 8 tweets, none of them are retweets.  Now, you must take into account that we tweet on average 6 tweets a day.  This Ow.ly report is for the past two weeks.  So, 14 days, 6 tweets/retweets a day, would be an average of 84 tweets.  Out of 84 tweets, the top 8 clicked links are one’s about our business!  That is incredible!

We also looked at @llihruhc, which tweets an average of 8 tweets per day, which would be an average of 112 tweets in two weeks.  Out of all of those tweets, the top 4 clicked links were about our company!

HootSuite analytics Ow.ly Click Throughs

Now, it is still incredibly important to tweet about other things that may be going on in your industry.  This adds value for your followers, and shows them that you do not always want to promote yourself.  However, from these stats, I have concluded that people like to see you creating your own content!  This is the number one reason I believe that blogging and social media are absolutely key to many businesses.  It not only shows your expertise in your field, but it also drives traffic to your website.  Traffic to your website equals leads and sales!  Everyone wants leads and sales!

Moral of the story today is, get out there and tweet!  Tweet, retweet, and most importantly, create content!

If you would like to know more about HootSuite and HootSuite Analytics, please feel free to email me!

Sign up for HootSuite Social Media Dashboard!

6 Tips on How to Get your Blog Noticed…and Read!

You pour your entire being into creating the best blog you can, and yet, you still do not have the amount of followers you wish you did.  You read popular blogs day after day and wonder how they got so lucky as to have thousands of daily readers.  Here are six tips on how you get your blog noticed and increase readership.

Write Great Headlines 

Want people to want to read your blog?  Having a great headline will capture the readers attention and make your blog irresistible!  For example, our post Finding Content Ideas Quickly with Google+, could have simply been titled Google+ Content Ideas.  Boring!  We wanted people to know right away that they could get something worthwhile from reading our post, and we wanted them to know how Quickly they could find it!

Share, Share, Share and Make Your Blog Easy to Share!

Make sure you are sharing your blog post on every available social media network you can!  If you aren’t promoting your post, why would anyone else?  Make your blog easy to share!  If people can’t share it easily, they are less likely to share it at all!  We use the Digg Digg floating sidebar for our blog to make sure people can share it quickly and easily!

Fill in Your Meta Data and Tags

Filling in your Meta description and title will help your blog be found by search engines.  Do not skip this step!  Tags are just as important, they act as keywords for your blog post.  Keywords are how people find your blog when they are searching!  You want people to find your blog right?  We recommend you use the SEO Ultimate plugin (if you use WordPress).  This is one of the best SEO plugins available.

Post Great Content!

This seems like a no brainer, but you would be surprised at how many people do not know what great content is.  Most blog posts should be between 300-1000 words.  You want people to know you are an expert on the topic you are posting about, but you also do not want to bore them with unnecessary details.  Posting tutorials, how to videos, podcasts, and webinars are also great content ideas.

Comment on Other Peoples Blogs

When you comment on others blogs, you show that you are engaged.  Normally, this also gives you a way to attached your blog URL to your comment.  This does wonders for your SEO.  Make sure you comment on posts you are passionate about, or that really strike your interest.  If you feel the reader did a great job, tell them!  If you think you can add something positive to the post, let it be known!  Welcome comments on your own blog and you may see the people from the blogs you commented on, reciprocating!

Guest Blog

Guest Blogging is a great way to show a totally new audience that you are an expert on your topic.  This gives you a new audience to showcase your blog to, by linking.  There are tons of sites out there right now who want you! Do not be afraid to also have people guest blog on your own blog.  This gives you more posts on your blog and even more expertise!

Have more tips that made your blog successful?  We would love to hear about them!

Free 2012 Content Calendar

Have you been stuck day after day wondering what you need to post on Social Media and your blog?  Do you find yourself struggling to get your content out when you want and on a consistent basis?  It is very important to your business and your customers to get content out!  You have more content then you think and your customers are hungry for it!

It is never too late to start!

Fill out the form below and discover how easy it is to formulate when and what you will post day to day and month to month with your FREE Content Calendar!

This is a great tool for anyone with trouble figuring out what content to post.  You can easily fill out the calendar month to month or even for the whole year!

Get your Content Calendar Now!

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A Few Blogging Tips

Like me, many of you struggle to get that next blog post published on time.  There are so many excuses:  nothing to write about, not enough time, or even the “what’s the point” excuse.  Blogging is a great way to create content and give people a reason to visit your website and use your services.  Blogging can show people that you are an expert in your field. Here are a few tips to help you get back to blogging the easy and excuse-free way!

Picking a Topic

Look at your field first.  Think of things that you do everyday that may not come natural to those starting out in your field or even something that makes you an expert in your field.  For example, I blog mainly about social media, so I am always trying to look for new and exciting things going on.  I also try to look at things I normally do during my day that may be helpful to others.  Even if you may think it is trivial, it may still be helpful to someone.  Once you pick a topic to write about, think about a few more and have them available for future blogging.  This will cut down on the stress of wondering what to write about.  Also, anytime you think of a topic that would be great for your blog, write it down immediately!

Make an Outline

This is the most important part of blogging for me.  I may have a great topic, but if I do not have an outline, I struggle to recall all of the details of my previous thoughts on the topic.  Struggling to think = Too much time spent on blog.  It does not have to be the most elaborate outline, it could just be a few thoughts and a few sources, depending on what you are writing about.  If it is a case study or a tough topic, you may want an outline that has more detail.  Do not spend too much time on the outline, though.  Your thoughts will come together nicely even if you do not have every thought written down first.

Use Sources and Credit Them

If you found a topic that someone else has covered, use some of their insights, but make sure to source them in your blog.  Sometimes, it is okay to write about something that has already been covered by someone else.  It is also good for your SEO to put links to other sources in your blog.  You never know who might return the favor!

Make It Your Own

Write how you feel.  Some blogs are hard to want to read because they are filled with stats, unnecessary wording, and long boring paragraphs about nothing.  If you want to get your point across in a short post, do it!  If your posts are a bit shorter than 400 words,  make sure to post more often.  If you are long-winded and generally post more than 1000 words, remember that people do not always have time to read a long article.  Cut out the unnecessary elements.  Your post will still be just as good!

I hope these tips help you; I try to keep them in mind every time I write a blog post. Content creation is a great way to make yourself look like an expert in your field, and also a great way to boost your web presence.

If you need more blogging tips, contact me or follow me on twitter- @freshviewjax