How to Get the Most Out of Your Facebook Business Page

Many of you many be feeling the Facebook pinch and wondering how Facebook is actually benefiting your business. Facebook has been making so many changes lately that many people have been seeing their stats fall drastically, but good news, they are going back up! Facebook is working better than ever and you too can again feel the benefits of having a Facebook business page! Here are a few tips of how to get the most out of your Facebook Business Page.

Use all the space you have been given!  Facebook has made the business pages completely customizable!  Your profile picture is a great place to start.  You have up to 200px by 600px worth of space to put for your profile picture.  This is a ton of space!  Get a hold of your Graphic Designer and have them make your business a profile picture that summarizes your services or goals as a business along with your logo.  This gives you extra exposure on Facebook and tells people who you are right away when they visit your Facebook page.  This is a good example of profile picture maximization.  They show pictures, business contact information and their website URL.

Custom Pages.  Facebook gives you a tons of different apps to use to put up your own custom pages on Facebook.  This is usually a page you create with the help of your website developer or designer.  This can be anything from a way for your clients to contact you without leaving Facebook to a landing page created to give your customers easy access to an E-book you want to provide them.  There are endless possibilities to what you can do with your custom  pages.  Make sure to talk it over with your Marketing team or look at other Facebook pages to get ideas!

Participate!  Follow other pages and keep up with your industry and your city!  Look at your home page either daily or every couple of days to see what others are posting.  Make sure to “Like” posts you are interested in and comment on posts you think you can contribute positively to.  Avoid commenting on posts you feel can become negative.  You can still benefit from a good debate, but try to show your business in a good light and show you are knowledgeable about a certain topic.  Also, tag other pages if you can.  If you are going to an event with other businesses, show that in a post!  It’s a good way to be seen on their pages as well.

Post at least once a day!  Why is this so important?  Exposure!  You want your business to be on the forefront of people’s minds, and a good way to do this is by being in their home feeds day after day.  More than two times a day may be a bit much, so keep it to a 2-a-day max, unless you have some very important information to get out to your customers.

Showcase your business!  This is a little off from the 80/20 rule, but with Facebook, it is okay to post more about your business than on Twitter.  Tell people what you do or offer in some of your posts, after all, they followed you because they like your business!  This is also a good place to give Facebook fans a special for liking your page or tell them about a special event you are having.

These are just a few of the ways to maximize your Facebook exposure and get the most out of your Facebook Business page.  Start with these few steps and you will see a more brand loyal fan base, and you may even see it grow! You may also see much more interaction and maybe even a few fan to customer conversions!

Are there any Facebook practices that you have used to maximize your Facebook Business Page?

 

 

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Google+ Business Pages

Google+ has finally announced that they are very close to letting businesses have their very own business pages! 43 million people have already signed up for Google+ since it began in July.  Many of us have been waiting very patiently for Google+ to unveil it’s new platform to businesses.  In an article out today by AdAge, they questioned Google’s Christian Oestlien, group product manager for social advertising at Google, about when the new Google+ business pages will be available to the public, and also what businesses will be able to do with these pages.  As for now, Ford and General Motors are still the only companies officially testing Google+.  Google+ has shut down many company profiles including MTV ans Sesame Street.  Any others that might be up and running are not the official business pages and are not official testers.

Google+ will allow business pages to have a profile page and circles, with not much more revealed.  Ford’s page currently has a similar feature to Facebook, a banner of pictures that goes across the top of the profile page.  Will this be customizable?  No one knows for sure what the other actual features of the pages will be, but many are wondering.  A great feature would be the integration of HTML, much like Facebook, to let businesses have custom pages that link to their websites.  Another good feature would be the availability to invite circles to events on event pages.

So what happens if your business is already being scammed by someone else?  Google will be monitoring this closely and when reported, these pages will be given a “soft take down” with its owners given time to retaliate if they indeed believe they are the rightful owners of the name.  If they are found to be fake, Google will take these pages down for good.Another way Google is verifying its members is by giving celebrities verification badges.  These badges will be used in a similar way to Twitter’s blue check marks as a way to identify the real profile.   Oestlien would not reveal whether Google would be using these badges for business pages, but it looks promising.

So while nothing as been revealed about these business pages yet, we still wait patiently to hear more good news about their arrival.  Google+ will have to unveil some competitive features to even begin to compete with Facebook, who is the authority on business pages.  With all this waiting, many businesses might be pushed off and not consider coming back.

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