May 082012
 

You are on Twitter.  You tweet, retweet, connect, and you feel as though no one is really listening.  Your follower growth is modest or has even slowed down.  You start to ask yourself why you even bother taking all the precious time out of your day to post.  You think, people do not care what I’m posting about, especially not when I post about my own business or blog.  Think Again!

People are clicking your links and reading your content! One of the best things about HootSuite (our social dashboard of choice) are the custom Ow.ly reports you can create to monitor your click-through rates.  Here are some interesting things we found:

On our Twitter account, @Freshviewjax, out of the 8 most popular links that we tweeted, the top 7 are tweets about our blog, our guest posts, and our Facebook page.  Also out of those 8 tweets, none of them are retweets.  Now, you must take into account that we tweet on average 6 tweets a day.  This Ow.ly report is for the past two weeks.  So, 14 days, 6 tweets/retweets a day, would be an average of 84 tweets.  Out of 84 tweets, the top 8 clicked links are one’s about our business!  That is incredible!

We also looked at @llihruhc, which tweets an average of 8 tweets per day, which would be an average of 112 tweets in two weeks.  Out of all of those tweets, the top 4 clicked links were about our company!

HootSuite analytics Ow.ly Click Throughs

Now, it is still incredibly important to tweet about other things that may be going on in your industry.  This adds value for your followers, and shows them that you do not always want to promote yourself.  However, from these stats, I have concluded that people like to see you creating your own content!  This is the number one reason I believe that blogging and social media are absolutely key to many businesses.  It not only shows your expertise in your field, but it also drives traffic to your website.  Traffic to your website equals leads and sales!  Everyone wants leads and sales!

Moral of the story today is, get out there and tweet!  Tweet, retweet, and most importantly, create content!

If you would like to know more about HootSuite and HootSuite Analytics, please feel free to email me!

Sign up for HootSuite Social Media Dashboard!

Jan 102012
 
blogging-tips

Like me, many of you struggle to get that next blog post published on time.  There are so many excuses:  nothing to write about, not enough time, or even the “what’s the point” excuse.  Blogging is a great way to create content and give people a reason to visit your website and use your services.  Blogging can show people that you are an expert in your field. Here are a few tips to help you get back to blogging the easy and excuse-free way!

Picking a Topic

Look at your field first.  Think of things that you do everyday that may not come natural to those starting out in your field or even something that makes you an expert in your field.  For example, I blog mainly about social media, so I am always trying to look for new and exciting things going on.  I also try to look at things I normally do during my day that may be helpful to others.  Even if you may think it is trivial, it may still be helpful to someone.  Once you pick a topic to write about, think about a few more and have them available for future blogging.  This will cut down on the stress of wondering what to write about.  Also, anytime you think of a topic that would be great for your blog, write it down immediately!

Make an Outline

This is the most important part of blogging for me.  I may have a great topic, but if I do not have an outline, I struggle to recall all of the details of my previous thoughts on the topic.  Struggling to think = Too much time spent on blog.  It does not have to be the most elaborate outline, it could just be a few thoughts and a few sources, depending on what you are writing about.  If it is a case study or a tough topic, you may want an outline that has more detail.  Do not spend too much time on the outline, though.  Your thoughts will come together nicely even if you do not have every thought written down first.

Use Sources and Credit Them

If you found a topic that someone else has covered, use some of their insights, but make sure to source them in your blog.  Sometimes, it is okay to write about something that has already been covered by someone else.  It is also good for your SEO to put links to other sources in your blog.  You never know who might return the favor!

Make It Your Own

Write how you feel.  Some blogs are hard to want to read because they are filled with stats, unnecessary wording, and long boring paragraphs about nothing.  If you want to get your point across in a short post, do it!  If your posts are a bit shorter than 400 words,  make sure to post more often.  If you are long-winded and generally post more than 1000 words, remember that people do not always have time to read a long article.  Cut out the unnecessary elements.  Your post will still be just as good!

I hope these tips help you; I try to keep them in mind every time I write a blog post. Content creation is a great way to make yourself look like an expert in your field, and also a great way to boost your web presence.

If you need more blogging tips, contact me or follow me on twitter- @freshviewjax