I recently conducted a survey to see which social media sites people used most frequently and why they used them and not others. Here is what I found:
1. Which social media sites do you use most frequently?
‘Twitter’ showed a 60% usage rate and ‘Facebook’ collected the remaining 40%. ‘Google+’, ‘Pinterest’, and ‘YouTube’ received no votes and the ‘Other’ option was also unused.
2. Do you Share Pictures?
‘Sometimes’ received 60% and ‘Yes’ received the remaining 40%. ‘Always’, ‘Never’, and ‘Who Care’s had no votes.
3. What do you like most about the your social media site of choice?
50% said ‘I LOVE SOCIAL MEDIA!’, 33% said ‘All my friends use it’ and 17% said ‘It’s easy to use’. ‘ I don’t use social media’ and ‘Other’ had no votes.
4. What would you change about social media?
80% answered ‘Just a few tweeks, like easier sharing and seeing all my friends posts, not just some’ and 20% answered ‘Nothing, its great and its free’. ‘Everything, it sucks’ and ‘Other’ had no votes.
5. Why don’t you use other social media sites as much as the one you chose in question 1?
This one got some interesting answers! 50% said they ‘Don’t have time’, 17% said because ‘Their friends aren’t on it’ and 33% answered ‘Other’. No one answered ‘Boring’, ‘Don’t Care’, or ‘They all suck’.
The ‘Other’ answers are as follows:
–“I do use other sites, but this is not a fair comparison. You can’t compare something like Facebook and Youtube and ask why you would use one more than the other without limiting the question to some kind of function that they share. One is a totally different value proposition than the other. That’s like asking why you don’t go to the movies more than you go to Taco Bell.”
–“I use them all!”
The survey was a simple one, with only responses required. No gender, age, education, or job information was required.
I find it interesting that in Questions 3 and 5, it mattered if their friends were on the social media platform. Are you influenced by what social media sites your friends are on? Would you use Twitter if no one you knew were using it?
In Question 5, do you agree that asking why you don’t use one social site as much as another is not a fair comparison? Or do you think there are connected reasons of why you use Twitter more than Facebook?
It was nice to see in Question 4, that most people are generally satisfied with their social media platform of choice, and wouldn’t change very much about it. What would you change about your social media site of choice?
What answers would you have chosen if you had taken this quiz?
If you were conducting a social media survey, what would you have added/subtracted from the survey?