Google has finally made Google+ available for everyone, and with that, came the ability to create Google+ Pages! I know what you are saying in your head, “Oh great, another social media site to keep up with and have to find interesting content to post on it.” You probably believe that soon, you will only have time for social media and not your actual business, because of all the social media sites you have to keep up with. There is a silver lining! Although Google says that it’s Google+ pages and profiles do not affect search engine rankings, I beg to differ! Let’s get started creating that page!
First thing, go to http://www.plus.google.com/pages/create. You need to sign into your Google account. Now, if you own your business, you can sign in with your personal account. If you do not, you will want to create a generic Google email account that has your company’s name in it. This will ensure that your company does not lose it’s page when and if you leave your job. Once you sign in, Google will take you back to the Create Page.
Next, you will want to pick the category that your business is in. Google lets you choose from a variety of categories or create your own. If you pick the one that says you are a local business, Google will ask for your phone number and try to locate you through Google Places. This is very handy because it eliminates a few steps, thus, saving you time! If you pick another category, Google will ask for your Page name and your website, along with a category for your type of business, whether you be arts, jewelry, a blog, etc.
Once you have completed the last few steps, Google will give you the opportunity to fill in the blanks. This is what will basically be on your “about page”. You want to put everything you can in here, just like you would for your Facebook business page. You want people to know what you are all about! Make sure to put your website in, your location (if you have one), your phone number, and hours of operation. You will also be able to put in your business logo. Make sure it represents your business well. You can change it anytime you want, but you do not want to be changing it all the time, as it will confuse people. Make it a uniform logo that you would use on all of your social media profiles/pages.
Google+ also allows you to post pictures on your page. There is a spot on your Posts page that allows you to put up five pictures that are automatically visible to your guests. A good piece of advice would be to put up pictures that represent your company and what it does. A good example of this is the Angry Birds page. They have just what you might expect, a slingshot with a bird flying across the page! Use your imagination for the best possible sequence of pictures that best represent your company!
How about the Circle? Go to the circles page, and view the circles Google has already set up for you. Do this represent how you want to categorize your followers? If not, Google lets you add and delete circles. Make sure you name them so you can identify who you want to target with the messages that you post. As for now, Google only lets you add Pages to your circles, unless a person adds you first, only then can you add then into your own circles.
Now, start posting! What should you post, you ask? You want to post content that is relevant to your followers and to the followers you want to attract. The great part about Google+ and it’s circles, is that, you can choose the circles you want to see your post. This is great if you feel that only one circle might benefit from a post, that way you are not posting things to circles that they would not really care too much about. Or if you have a great post for everyone, you can choose to make it public! This also makes it possible to post more than once a day without being annoying!
Do you have any tips or suggestions for Google+ Pages? Leave us some comments!