How to Get the Most Out of HootSuite

Many of you may not know the benefits of using HootSuite to its full potential.  The Social Media platform offers so much to help you grow your Facebook and Twitter following faster and easier than ever.  You can connect all of your social media accounts to HootSuite, making it a time saver for those of you who do not think you have time for social media!  Here are a few tips and tricks to get the most out of this fabulous application.

Connect All of your Accounts.  HootSuite makes it easier than ever to connect all of your social media accounts in one place. This is not only convenient in the way of not having to sign into different accounts each time you want to post content, but it also lets you see in real time what you are posting on all of your accounts.  Have you ever forgotten what you have posted on your social media, but do not have time to go back and check, only to end up posting the same information more than once?  HootSuite makes this easy to avoid, by simply being able to click on your corresponding tabs and check what you have previously posted. If you are a fan of posting the same thing on your Facebook and Twitter to save time, HootSuite makes this even easier to AVOID!  You want to give your fans and followers a reason to follow you both on Facebook and Twitter, so give them thanks by posting different and useful things on both accounts.  Since you are already connected to all your accounts, you have saved yourself enough time to make your posts unique!

Use HootSuite’s Built in Scheduling Feature.  This has never been easier!  You can schedule tweets or posts singularly or in bulk.  This feature can save you tons of time, because all you have to do is schedule all of your tweets for the day at one time, if you prefer!  This means you can take five minutes in the morning, schedule your tweets for various times during the day, kind of a set-it-and-forget-it type of approach.  It is always good practice to still check your HootSuite for conversations starting around your topic, but this can be easily managed by installing the HootSuite app on your phone.  The app automatically tells you if you have been mentioned or direct messaged, so that you can respond quickly and easily!  Also, HootSuite has provided you with access to Hootlet, a browser application that allows you to tweet or post information as you see it.  Did you stumble upon a website or article that you think could be important to your fans or followers?  Simply click the Hootlet button next to your address bar and click send now!  Hootlet has already give the tweet a title and a shorten link, how easy!

Use the Keyword Stream Feature.  This tool has proven itself time and time again!  simply click ‘Add Stream’- ‘Keyword’ and add up to 3 keyword you want to have searched in the stream.  This will show you all of the buzz on those particular keyword.  For example, if we used the keyword ‘Fresh View Concepts’, we would be able to see everyone who is buzzing about us in the stream, whether we follow them or not.  This is a great way to connect with people who are interested in you company or services, and also a good way to combat bad buzz by being able to direct message people you may have otherwise not have know about.  A good way to use this feature would be to type in keywords for topics you customers may be interested in knowing about.  Graphic design would be one of our keywords, and many times we find great information on tutorials or free products that we retweet to our followers. This makes finding content quick and easy!

While there are tons of other features in HootSuite, hopefully this has given you a good start on saving yourself time, while still being able to give your fans and followers great content, and probably more content.  HootSuite is free to use for up to five accounts.  If you have more than that, it is only a couple of dollars a month to have as many accounts as you need to.  While you are using HootSuite, make sure to check out all the great features it has to offer and save yourself even more time by implementing them into your internet marketing solutions!

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