May 082012
 

You are on Twitter.  You tweet, retweet, connect, and you feel as though no one is really listening.  Your follower growth is modest or has even slowed down.  You start to ask yourself why you even bother taking all the precious time out of your day to post.  You think, people do not care what I’m posting about, especially not when I post about my own business or blog.  Think Again!

People are clicking your links and reading your content! One of the best things about HootSuite (our social dashboard of choice) are the custom Ow.ly reports you can create to monitor your click-through rates.  Here are some interesting things we found:

On our Twitter account, @Freshviewjax, out of the 8 most popular links that we tweeted, the top 7 are tweets about our blog, our guest posts, and our Facebook page.  Also out of those 8 tweets, none of them are retweets.  Now, you must take into account that we tweet on average 6 tweets a day.  This Ow.ly report is for the past two weeks.  So, 14 days, 6 tweets/retweets a day, would be an average of 84 tweets.  Out of 84 tweets, the top 8 clicked links are one’s about our business!  That is incredible!

We also looked at @llihruhc, which tweets an average of 8 tweets per day, which would be an average of 112 tweets in two weeks.  Out of all of those tweets, the top 4 clicked links were about our company!

HootSuite analytics Ow.ly Click Throughs

Now, it is still incredibly important to tweet about other things that may be going on in your industry.  This adds value for your followers, and shows them that you do not always want to promote yourself.  However, from these stats, I have concluded that people like to see you creating your own content!  This is the number one reason I believe that blogging and social media are absolutely key to many businesses.  It not only shows your expertise in your field, but it also drives traffic to your website.  Traffic to your website equals leads and sales!  Everyone wants leads and sales!

Moral of the story today is, get out there and tweet!  Tweet, retweet, and most importantly, create content!

If you would like to know more about HootSuite and HootSuite Analytics, please feel free to email me!

Sign up for HootSuite Social Media Dashboard!