As I go through the Inbound Marketing University tutorials, there are a few blogging best practices that I will do my best to implement starting next week. River Pools and Spas have inspired me to blog my heart out to get the best ROI and organic search engine ranks from telling people about what I know, which is Social Media and Graphic Design. Up until now, I have been a bit ho-hum about my blog, although I always had it in the back of my mind. I usually make excuses about why I cannot blog that day, or simply think about it, then forget it.
First thing I will be implementing is the frequency of which I post. It just so happens that I have a plethora of blogging topics that I tend to write down and leave on my desk at home. Not only will I start bringing that list with me to work, but I will also have a file on my computer, which I can access through DropBox, telling me what my topics are and which ones I already used. If the topics I already used did well, I will consider using them again and writing more in depth about the topic. This will be immensely helpful, because most days I freeze up when I try to think of a blog topic. Social Media can be a drowned out topic, mainly because everyone and their brothers are talking about it. That is why I will also be blogging about Graphic Design. Maybe I’ll even throw in some tutorials!
Second thing I will implement will be long tail keywords. I have a really bad habit of thinking I can rank with the big dogs on keywords like Social Media and Facebook. This being a fairly new blog, that’s just not realistic. Instead, I will focus on more low competition, but still important, long tail keywords where my content is more likely to be seen. Once I have dominated that world, I will begin to see my content showing up on the high competition keyword searches, but it will be a long, patience testing road. And that is OK!
The third and not so final thing I will be implementing into this blog is participating in forums. There are so many social media forums out there, and people want answers from real people who know what they are talking about. The believe Quora is a good start, but I want to get into the forums where people are not just asking random questions. I want to give my knowledge to people who really want to know how to use social media, or people who are stuck when trying to use Photoshop or Illustrator.
Although this blog post was more of a self-help for myself, I believe that the information provided can help others in their quest to have a better blog. I have included the video I watched to write this blog, and believe it has some great information. Take notes and read the case study on River Pools and Spas, as it is a great source of tips and tricks.