Understanding Klout

There is still so much buzz about Klout and tons of negativity about how they decided to change their scoring algorithm.  I was going to write something negative myself about Klout, but decided to educate people about how Klout actually scores now, and let everyone decide for themselves how they feel about Klout.

Before Klout changed the way it scores individuals, the score was basically one sided.  Klout only scored you on one social network and by how many times you posted.  This is obviously not a great way to score someone, because many people are influential on many different social media platforms.  Also, just because someone posts alot, does not mean that anyone looks at it or interacts with that person (i.e. spammers).

So, Klout implemented new changes to their algorithm.  They claim three primary improvements:

1. Greater equality of networks.  As mentioned above, Klout used to only score on one social network, now it uses four: Twitter, Facebook, Linkedin, and Foursquare.  I am sure they will keep working to improve this and let all of social networks factor into your score.

2. Interactions will count toward your score.  Your likes, retweets, mentions, and other general interactions will now be part of your score. This means that if no one is interacting with you and you are not interacting with them, your score will probably reflect that.  Especially with Twitter, if all you do is post and do not retweet or start conversations, then it is like you are a machine and not a real person behind your twitter account anyways.  This change in Klout score I do agree with.

3. Stability and Consistency.  Klout says that now, even if you take a short break from social media, that your score will not change as much as before.  They say they now score you for 90 days instead of 30.  I can attest that on some of the business accounts I tweet for, that the klout score would go down when I did not tweet on the weekends.  This is still happening, except not as severe.

When you look at your score, here are some things Klout wants you to know about when trying to decipher the score.

True Reach– This is how many people you influence, meaning how many people interact with you, like your posts, retweet you, mention you, share, etc.

Amplification– This is how much you influence those people.  Basically, when you post something, how many people respond to it or share it to their network.

Network Impact– This is the influence of your network.  Don’t be upset if you only have a small network.  If the network of people you have are all social media experts and tweet, share, and post tons of great content, then you are set.  Don’t have a great Klout score, but have a vast network? Your network may consist of tons of people who do not do much on their social platforms, thus not having much impact.

So, how do you differentiate between True Reach and Amplification? Well Klout does not give you much more to go off then what is mentioned above.  I understand, they do not want to give any their algorithm, and I do not want them too, then their would be a ton of mini Klouts everywhere claiming to be the authority on your social score.

Klout mentions that 20 is now the average score and that, if you have a score above 50, that you are in the 95th percentile.  So don’t go pouting if your score seems low, start interacting!

Who makes Klout the authority on Social Scoring?  We do!  We are the people who created Klout accounts, we are the people who talk about Klout, give +K’s, fret when our score is dropping; all the while getting mad when Klout decides to change something.  If you like Klout, good for you, and keep trying to make your score higher by interacting more and sharing things that are worth sharing.  If you do not like Klout, delete your account and simply ignore it.  If  you are a social media buff, I guarantee you will be back.