Many of you are probably wondering, what is this LinkedIn and how will it benefit me? LinkedIn is a network of business professionals who connect similar to Facebook, but in a networking type of way instead of “be my friend”. People can connect through their current connections, groups they are involved in, coworkers, and simple invitations to connect. I am here to tell you just how great LinkedIn is for business networking and getting your name out to people who really want to know about it.
Create a LinkedIn profile and make sure you fill in all the necessary information. The more you fill out the better your profile will match your skill sets and knowledge of your industry. Many people use LinkedIn as a sort of virtual resume. Many companies even take LinkedIn profiles as resumes for online submissions. Make sure that you include your company website, twitter profile, and blog (if you have one). When LinkedIn asks you to connect to people you already know, use the email address that has the most (and more business) contacts; this way you can connect to the people who will benefit you the most.
Groups are a good way to get great information on things that interest you or things that are most like your company. There are tons of groups that have discussions, meetups, webinars, etc., that can really be great networking for your company. Join these groups and look at the people who are also members. Are they people you would like to connect with? If so, add them to your network! This is a great way to get the word out that you are ready to do business. Make sure to join the appropriate groups by using LinkedIn’s search bar. This is also a helpful tool to find people you know, or who you want to connect with.
LinkedIn allows individuals to create business “pages”. While these do not have all the features of a Facebook business page, it still serves a purpose. You still have followers, but it also allows employees to be recognized as part of the company as well. You can add products and services, twitter feeds, company buzz, location information, job postings, and much more! Make sure to add the LinkedIn follow button to your webpage, so your visitors know they can find additional information about your company there.
LinkedIn also makes it easy to find better employees. While this feature does have a cost, if you want a great way to find great employees with tons of qualifications, the cost will be worth it in the end. More and more professionals are joining LinkedIn everyday, and LinkedIn will soon surpass Twitter as the second most popular social media site.
There are many other great ways to use LinkedIn to benefit your business. These are only a few, but lead generating, ways to use the platform. Check out LinkedIn’s blog to get more information on how to make LinkedIn work for you!
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