Today, Pinterest has announced a new feature that will let you view just exactly what is being pinned from your website and what type of people are pinning, Pinterest Web Analytics! This is exactly what marketers have been waiting for since the launch of Pinterest business pages in November.Read More›
Pinterest is now the third largest social media site in the world behind Facebook and Twitter. Women are still the largest percentage of users and more people are joining the social giant site every day. So how can you leverage Pinterest as a viable source of website traffic?
People on Pinterest want visual stimulation! Make your pins attractive to people so they will want to like and repin them! Know what types of pins your followers are looking for. Test different pins to see which ones get the most action! The more you pin, the more exposure you will have to the Pinterest community. If you think Pinterest is a good fit for your company, use it just as much as you would Facebook and Twitter.
Describe your content! Tell people what the pin is really about to add value to the photo. For example, if you pin a photo of a beautiful diamond ring and describe it as ‘A stunning 2ct. emerald cut diamond engagement ring’, it may get more attention then if it did not have a caption at all. Captions are also good for vague photos in which, if the pin is described, it will give more meaning to it.
‘Likes’ and ‘Repins’ and Comments
Do unto others! If you want people to repin your pins, do the same for them! People will notice you are active on Pinterest, and will check out your boards to see what you are pinning. Liking pins will also get you more exposure. Commenting on other people pins is a great way to interact and start conversations with people on Pinterest. Just as you would make connections in other social media platforms, make sure you are doing the same in Pinterest.
Follow Other Pinners
Make sure to follow other pinners so you can see what they are pinning. They will more than likely follow you back as well. If you do not follow people, how will they know you are there?
Link to your Own Site
If the photos are coming from your website, make sure a link to your website present with the pin. When people want to see more, they will click the link back to your site! The more pins you have from your site, the higher the click-through rate will be. I do not suggest having all of your pins from your own site, but having a good portion is key.
Add a Pinterest Button to your Site
Adding a Pinterest button to your website gives people an easy way to share your content from your site. A good WordPress Pinterest plugin to use would be the Pinterest ‘Pin it’ Button.
Because so many people are active on Pinterest, it has the potential to be a click-through powerhouse. Find your Pinterest niche and get started with social media ROI success!
If you would like to know more about Pinterest, contact me today!
With over 10 million registered users and 9.5 million monthly Facebook connected users, Pinterest is the fastest growing social media site, despite still being invite only according to App Data! This immense growth has turned many companies into fiendish pinners, some successful, some not. Pinterest is a great addition to many company’s marketing plans. Is Pinterest ready for your company? Here are some examples of companies that just got it right.
Visit Savannah is a great example of how to get people excited about visiting your town! They have 17 boards that range from where to eat and book a hotel to Haunted Savannah. They post new pins almost everyday, and use the “like” feature. The like feature is important for companies especially because you want people to know that you are actively participating on the site, and that you like what others are posting. Visit Savannah does a great job with this. If you have never visited Savannah, check out their boards, and you will soon be booking your next vacation to the beautiful city!
Glamour really grasps the concept that 97% of users are women, as reported by Tech Crunch from App Data statistics. They have boards not only about their magazine, but also about things that women are interested in such as Date Night Outfits and Hair Styles. As like Visit Savannah, Glamour pins several times a day and uses the “like” feature just as well. If you are like many people, you prefer to look at your favorite magazine online. Glamour has extended themselves into another way for readers to enjoy the features of the magazine without leaving their favorite social site.
Premier Jewelers is still new to Pinterest, but have shown tons of growth in a short period of time. They have boards that pertain to their jewelry, but also have boards that show you creative ways to store your jewelry and Date Night Jewelry. They have tons of “likes” which shows they really want to participate in the Pinterest community! Another great board Premier Jewelers has created is a board about their city of Jacksonville. This is a great way to show people the area that surrounds your store. So if you are in the area, you will know how to find them and also great places to go and visit while you are there.
Pinterest will continue to grow fast, hopefully catching the eye of a more diverse set of users (i.e. men), making Pinterest a better place for more unique companies to participate. If you think your company would be great on Pinterest, go ahead, start pinning! Follow the Pinners mentioned above to enhance your Pinterest and help you create a great Pinterest for your business!
Do you need an invite to Pinterest? Tweet me @llihcruhc and I would be happy to get your started pinning!