May 152012
 

Pinterest is now the third largest social media site in the world behind Facebook and Twitter.  Women are still the largest percentage of users and more people are joining the social giant site every day.  So how can you leverage Pinterest as a viable source of website traffic?

Great Pins

People on Pinterest want visual stimulation!  Make your pins attractive to people so they will want to like and repin them! Know what types of pins your followers are looking for.  Test different pins to see which ones get the most action!  The more you pin, the more exposure you will have to the Pinterest community.  If you think Pinterest is a good fit for your company, use it just as much as you would Facebook and Twitter.

Captions

Describe your content!  Tell people what the pin is really about to add value to the photo.  For example, if you pin a photo of a beautiful diamond ring and describe it as ‘A stunning 2ct. emerald cut diamond engagement ring’, it may get more attention then if it did not have a caption at all.  Captions are also good for vague photos in which, if the pin is described, it will give more meaning to it.

‘Likes’ and ‘Repins’ and Comments

Do unto others!  If you want people to repin your pins, do the same for them!  People will notice you are active on Pinterest, and will check out your boards to see what you are pinning.  Liking pins will also get you more exposure.  Commenting on other people pins is a great way to interact and start conversations with people on Pinterest.  Just as you would make connections in other social media platforms, make sure you are doing the same in Pinterest.

Follow Other Pinners

Make sure to follow other pinners so you can see what they are pinning.  They will more than likely follow you back as well.  If you do not follow people, how will they know you are there?

Link to your Own Site

If the photos are coming from your website, make sure a link to your website present with the pin.  When people want to see more, they will click the link back to your site!  The more pins you have from your site, the higher the click-through rate will be.  I do not suggest having all of your pins from your own site, but having a good portion is key.

Add a Pinterest Button to your Site

Adding a Pinterest button to your website gives people an easy way to share your content from your site.  A good WordPress Pinterest plugin to use would be the Pinterest ‘Pin it’ Button.

Because so many people are active on Pinterest, it has the potential to be a click-through powerhouse.  Find your Pinterest niche and get started with social media ROI success!

If you would like to know more about Pinterest, contact me today!

Follow me on Pinterest! 

Feb 282012
 

While many of us are locked into the Pinterest obsession, many others have still not recognized its relevance or are simply uninterested in what it has to offer.  If you are one of the latter personalities, one of these three alternatives may be for you!

Fancy.  If you like the general idea of Pinterest, but cannot give into waiting for an invite, Fancy is for you!  Fancy has the same concept as Pinterest, in that, it is pictures only.  You can Fancy pictures (similar to liking a picture) and Add to Lists (which is similar to Pinterest Boards).  There are minor differences between the two social media sites.  Fancy gives you a Rank, which is basically a way for other people to rank your popularity.  The more people Rank you, the more popular you become.  Fancy also gives out badges, although I have not received any yet, and could not find a source to tell what type of badges you can earn.  Another feature of Fancy is Deals.  You can look at the Deals tab to find tons of deals on the internet.  I am sure this list will grow as the site gains popularity.

Gentlemint.   The man’s Pinterest!  It is no secret that 90% of Pinterest’s users are women.  Gentlemint is full of manly things posted by manly men, but surprisingly, it is not just full of half naked girls.  It has tons of posts about things guys are truly interested in, which is refreshing to see.  Gentlemint is still invite only, but only because the creators of the site want the users to have an enjoyable experience without getting bogged down with too many users right off the bat.

“Put simply, we have a great, small community of users and continually doubling or tripling the size of the community overnight (which is essentially what we’d have to do to keep up with demand) would ruin the experience for our current users and make things very challenging for us to keep up with. “  Read More

Gentlemint is always adding new features, the latest being Save to Your Mint, which is slightly similar to putting things on boards.

Chill.  Similar to Pinterest, but with videos instead of pictures!  While is may sound like YouTube, it is not just a place to watch random videos across the internet.  On Chill, you get to share videos you like and watch videos others have posted.  You can comment on others videos, show you have watched it, and use emotions to show how you feel about the videos.  You can also repost the videos and share new videos in Collections (which are like Pinterest Boards).  Chill also lets you customize your page unlike any of the other sites listed.

So, while some sites get all the attention, there are still other social sites out there that can spike anyone’s Fancy!  Try these out and see which one is best suited for you and your particular interests!

Follow me on Fancy and Chill.  Sorry I do not have a Gentlemint account, I leave that to the fellas!