Over 10,000,000 people are now using Foursquare as their preferred check-in application! While it is not quite as popular as Facebook or Twitter, there is a way to get good ROI on your Foursquare marketing efforts!
Search for your company using the search box in the blue navigation bar. Click on the appropriate venue again, then click “Claim Here” to the right of the page. Click “Continue claiming this venue” on the next page, than “yes” to verify you are authorized to claim the venue. “Continue with Claim” and click the information that is closest to your business; Geer Services is one of a kind, so we clicked that option. Click “yes” if you can answer the phone. Enter your business phone number and click “verify”. More than likely, foursquare will tell you that they cannot verify your phone number. If they do verify it, than make sure to answer the phone and write down the verification code and put it in the box provided. If you do get the error message, click “Have us contact you another way”, then “Mail us a verification code”. Within 2 weeks, you will receive your verification code and a nifty sticker in the mail. After receiving the code, you will be ready to start setting up your page and specials.
Add Specials- Make people want to check into your venue!
Now it is time to start adding specials! When you sign on to your foursquare business profile, you will have a new feature added to the navigation bar called Manager Tools. Manager Tools allows you to manage all venues you claim and add specials to those venues. Clicking Campaigns will show you the list of all running specials for all venues. Click “Start a Campaign” and “Choose Venues” to specify which venue you want the special to run with. Click “Add a Special”. There are many options to choose from in this step. Get with your marketing team to come up with the best special for your company. For Geer Services, it was loyalty specials for people who check in multiple times and mayor specials. If you are a busy restaurant, the swarm or flash specials may be a good choice for you. Newbie and Check-in specials are good for companies who have a lot of new business walking through the door. If you want to encourage your customers to bring friends, the Friend special is the way to go. The next steps give you tons of ways to customize specials that are right for your business. Click “Create Special” when you have completed all the steps. Foursquare lets you have two specials per venue, so take advantage of each one!
Keep Track of Which Specials are Working for your Business!
You have just created specials for your business on Foursquare! The Campaigns Tab can help you keep track of how long you have been running a special, which can be started or ended whenever you want it to be. It will also let you view the statistics on all of your specials. It gives you Total Campaigns, Total Views, and Total Unlocks, which can give you good insight on which campaigns are working and which ones might need to be changed. If you feel some of the specials you created are not working, before you change the special, make sure you have given it enough time to be seen and used! If you are having a special for the Mayor of your venue, and you only see that one person has unlocked it in a few weeks, do not give up! Sometimes it takes longer for another person to become a Mayor, but gives them reason to check in more often. You also want to make sure the special is right for your venue. If you are a small business that only has a few customers a day, then a swarm special might not be the best fit.
Foursquare will continue to gain momentum in the months to come, especially with Facebook abandoning it’s Places feature. Facebook now incorporates Foursquare and other Geo-location apps into its platform. This will only give Foursquare the push it needs to be extremely popular and successful.
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Many of you may not know the benefits of using HootSuite to its full potential. The Social Media platform offers so much to help you grow your Facebook and Twitter following faster and easier than ever. You can connect all of your social media accounts to HootSuite, making it a time saver for those of you who do not think you have time for social media! Here are a few tips and tricks to get the most out of this fabulous application.
Connect All of your Accounts. HootSuite makes it easier than ever to connect all of your social media accounts in one place. This is not only convenient in the way of not having to sign into different accounts each time you want to post content, but it also lets you see in real time what you are posting on all of your accounts. Have you ever forgotten what you have posted on your social media, but do not have time to go back and check, only to end up posting the same information more than once? HootSuite makes this easy to avoid, by simply being able to click on your corresponding tabs and check what you have previously posted. If you are a fan of posting the same thing on your Facebook and Twitter to save time, HootSuite makes this even easier to AVOID! You want to give your fans and followers a reason to follow you both on Facebook and Twitter, so give them thanks by posting different and useful things on both accounts. Since you are already connected to all your accounts, you have saved yourself enough time to make your posts unique!
Use HootSuite’s Built in Scheduling Feature. This has never been easier! You can schedule tweets or posts singularly or in bulk. This feature can save you tons of time, because all you have to do is schedule all of your tweets for the day at one time, if you prefer! This means you can take five minutes in the morning, schedule your tweets for various times during the day, kind of a set-it-and-forget-it type of approach. It is always good practice to still check your HootSuite for conversations starting around your topic, but this can be easily managed by installing the HootSuite app on your phone. The app automatically tells you if you have been mentioned or direct messaged, so that you can respond quickly and easily! Also, HootSuite has provided you with access to Hootlet, a browser application that allows you to tweet or post information as you see it. Did you stumble upon a website or article that you think could be important to your fans or followers? Simply click the Hootlet button next to your address bar and click send now! Hootlet has already give the tweet a title and a shorten link, how easy!
Use the Keyword Stream Feature. This tool has proven itself time and time again! simply click ‘Add Stream’- ‘Keyword’ and add up to 3 keyword you want to have searched in the stream. This will show you all of the buzz on those particular keyword. For example, if we used the keyword ‘Fresh View Concepts’, we would be able to see everyone who is buzzing about us in the stream, whether we follow them or not. This is a great way to connect with people who are interested in you company or services, and also a good way to combat bad buzz by being able to direct message people you may have otherwise not have know about. A good way to use this feature would be to type in keywords for topics you customers may be interested in knowing about. Graphic design would be one of our keywords, and many times we find great information on tutorials or free products that we retweet to our followers. This makes finding content quick and easy!
While there are tons of other features in HootSuite, hopefully this has given you a good start on saving yourself time, while still being able to give your fans and followers great content, and probably more content. HootSuite is free to use for up to five accounts. If you have more than that, it is only a couple of dollars a month to have as many accounts as you need to. While you are using HootSuite, make sure to check out all the great features it has to offer and save yourself even more time by implementing them into your internet marketing solutions!