The famous micro blogging sensation twitter has recently become very popular and hit the mainstream as people from all over the world be it local people to actors, athletes, singers, cricketers are adopting it as a great medium to communicate and send updates as their status and also about the upcoming events.
Among social networking sites like Facebook and LinkedIn, cases that are more beneficial are being found in Twitter. The reason is that many people are using it in a wide number of ways. The main reason why people are choosing it all over the world to communicate and business is its flexibility of using, many existing technologies that it can support, and business strategies.
10 Business Benefits
Twitter is really found business beneficial as a social networking site. Lots of success stories and case studies document beneficial business that people have had through twitter. So let us discuss 10 such benefits many of which having real time application.
1. Monitor real time conversations
Monitor real time conversation of your company or brand through twitter. It will first help you in marketing and enables your management team to view the feedback of your company from local people. Free and effective tools such as TweetDeck and HootSuite are available for effective searching.
2. Extend customer service
It is a main forum for customer service as being used by many companies and organizations. Many well-documented articles can be found if anyone searches for it in the net. People may even call your company in Twitter.
3. Brand awareness
One of the best benefits is that people can promote their brand or company big way through twitter. They can use twitter as a medium for keeping their brand in top of everyone’s mind be it promoting transformer toys or kitchen goods or food material or home decorative, twitter allows you to promote all out there.
4. Offer helpful links and headlines
Another way to promote your brand is by driving traffic to your website such as blogs, facebook links, YouTube channels and other helpful links, headlines to your webpage. Website is the main forum in the net where people from anywhere will be able to know about your brand and where you can also ask for money, registrations and products of your brand.
5. Catch problems early
Discover customer problems, interact with customers, talk about problems and issues regarding your products and potentially damaging PR issues and solve them before they cause problems. Then pick up conversations and respond to the customer quickly.
6. Find new business contacts
Want new business contacts?
Well, don’t worry as long as you are a twitter user. It also enables you to find new business contacts and enhance, promote your business through apps like “Twellow” and “Advance Twitter search.”
7. Enhance business relationships
You will learn more about your customers if you follow them and this will help you to connect with your clients well during meeting. Your client may greet you like a close person to him though he knows you very little and this is possible only through interacting by Twitter with clients.
8. Promote your blog content
Twitter also enables you to promote your blog content if your company has a separate corporate blog. You can also get immediate feedback by posting you blog URL directly on Twitter.
9. Understanding tool
Twitter can also be used as an understanding tool by the business organizations to see what the company’s position now is and what next target they are looking for. Though there is much competition in the market, you can learn about the company, their interests and their future products through Twitter.
10. Keep up on news and trends
Through Twitter you can keep in touch with the latest market products and trends. This may also help you while completing with other brands as they might not have access to real time market news as you have through Twitter.