Twitter Benefits for Business

The famous micro blogging sensation twitter has recently become very popular and hit the mainstream as people from all over the world be it local people to actors, athletes, singers, cricketers are adopting it as a great medium to communicate and send updates as their status and also about the upcoming events.

Among social networking sites like Facebook and LinkedIn, cases that are more beneficial are being found in Twitter.  The reason is that many people are using it in a wide number of ways. The main reason why people are choosing it all over the world to communicate and business is its flexibility of using, many existing technologies that it can support, and business strategies.

10 Business Benefits

Twitter is really found business beneficial as a social networking site. Lots of success stories and case studies document beneficial business that people have had through twitter. So let us discuss 10 such benefits many of which having real time application.

1. Monitor real time conversations

Monitor real time conversation of your company or brand through twitter. It will first help you in marketing and enables your management team to view the feedback of your company from local people. Free and effective tools such as TweetDeck and HootSuite are available for effective searching.

2. Extend customer service

It is a main forum for customer service as being used by many companies and organizations. Many well-documented articles can be found if anyone searches for it in the net. People may even call your company in Twitter.

3. Brand awareness

One of the best benefits is that people can promote their brand or company big way through twitter. They can use twitter as a medium for keeping their brand in top of everyone’s mind be it promoting transformer toys or kitchen goods or food material or home decorative, twitter allows you to promote all out there.

4. Offer helpful links and headlines

Another way to promote your brand is by driving traffic to your website such as blogs, facebook links, YouTube channels and other helpful links, headlines to your webpage. Website is the main forum in the net where people from anywhere will be able to know about your brand and where you can also ask for money, registrations and products of your brand.

5. Catch problems early

Discover customer problems, interact with customers, talk about problems and issues regarding your products and potentially damaging PR issues and solve them before they cause problems. Then pick up conversations and respond to the customer quickly.

6. Find new business contacts

Want new business contacts?

Well, don’t worry as long as you are a twitter user. It also enables you to find new business contacts and enhance, promote your business through apps like “Twellow” and “Advance Twitter search.”

7. Enhance business relationships

You will learn more about your customers if you follow them and this will help you to connect with your clients well during meeting. Your client may greet you like a close person to him though he knows you very little and this is possible only through interacting by Twitter with clients.

8. Promote your blog content

Twitter also enables you to promote your blog content if your company has a separate corporate blog. You can also get immediate feedback by posting you blog URL directly on Twitter.

9. Understanding tool

Twitter can also be used as an understanding tool by the business organizations to see what the company’s position now is and what next target they are looking for. Though there is much competition in the market, you can learn about the company, their interests and their future products through Twitter.

10. Keep up on news and trends

Through Twitter you can keep in touch with the latest market products and trends. This may also help you while completing with other brands as they might not have access to real time market news as you have through Twitter.


Tips on Using Twitter for Effective Communication

With the advent of social media websites, communication has redefined itself. Twitter has taken the lead as an effective communication tool and one can use it for a range of functions. Follow the below listed tips and realize the true potential of Twitter.

Follow Others

It will be a wise business strategy to follow those that are of interest to you and your business needs. This works in two ways. More the number of people you follow, chances are that you will be followed. Be clear in the thoughts you wish to convey and adopt a strategy of following individual users rather than a group at a given time. This will help you build up relation with others and will help you achieve success in your business. If using twitter for professional and company needs it is best to follow other people in the business.


Twitter is an effective tool but only if you communicate. It will be a wise decision to use @username to reply to a comment. In case you desire to bring more than one person into the discussion, you can consider adding more than one @username. In case, more than one person is tweeting on your comment consider using distinct username for replying. This will not only establish your identity with the users but is also considered as an essential twitter ethic.


You should use the retweet button while sharing tweet with other users. The retweet button is present below the tweet button. Put innovation at work and instead of simply using the retweet button consider using RT@username. This is to be followed by the tweet accompanied by the views on the tweet.

Direct Messaging

Direct messaging is the best way of establishing an effective communication channel. You should use direct messaging method to connect to the people who follow you. In case you are using twitter for professional reasons, the direct messaging service should not only be used for posting links. It will be better if you consider having direct messaging to thank the followers. This is the best way of joining the communication. If you wish to use posting links for some specific reasons, the long links might exceed the limit of 140 characters. In such cases use specific services that help in shortening of links.

Maintain lists

Maintain lists for better understanding. These lists are similar to public groups. In case you are using twitter for professional purposes, it might be possible that you may be following hundreds of users. Following and keeping track of all the tweets might be a challenging task in such a situation. Twitter lists can come handy in such circumstances. Apart from creating your lists, you can consider adding yourself to public lists created by others.

Social media has brought revolution in communication. Pay attention to the above listed tips and ensure increased return for your business. Effective communication is an art, follow the ethics and realize the benefits.

Think No One Is Clicking? Think Again!

You are on Twitter.  You tweet, retweet, connect, and you feel as though no one is really listening.  Your follower growth is modest or has even slowed down.  You start to ask yourself why you even bother taking all the precious time out of your day to post.  You think, people do not care what I’m posting about, especially not when I post about my own business or blog.  Think Again!

People are clicking your links and reading your content! One of the best things about HootSuite (our social dashboard of choice) are the custom reports you can create to monitor your click-through rates.  Here are some interesting things we found:

On our Twitter account, @Freshviewjax, out of the 8 most popular links that we tweeted, the top 7 are tweets about our blog, our guest posts, and our Facebook page.  Also out of those 8 tweets, none of them are retweets.  Now, you must take into account that we tweet on average 6 tweets a day.  This report is for the past two weeks.  So, 14 days, 6 tweets/retweets a day, would be an average of 84 tweets.  Out of 84 tweets, the top 8 clicked links are one’s about our business!  That is incredible!

We also looked at @llihruhc, which tweets an average of 8 tweets per day, which would be an average of 112 tweets in two weeks.  Out of all of those tweets, the top 4 clicked links were about our company!

HootSuite analytics Click Throughs

Now, it is still incredibly important to tweet about other things that may be going on in your industry.  This adds value for your followers, and shows them that you do not always want to promote yourself.  However, from these stats, I have concluded that people like to see you creating your own content!  This is the number one reason I believe that blogging and social media are absolutely key to many businesses.  It not only shows your expertise in your field, but it also drives traffic to your website.  Traffic to your website equals leads and sales!  Everyone wants leads and sales!

Moral of the story today is, get out there and tweet!  Tweet, retweet, and most importantly, create content!

If you would like to know more about HootSuite and HootSuite Analytics, please feel free to email me!

Sign up for HootSuite Social Media Dashboard!

Top 10 Best Social Media Blogs

With so many blogs out there writing about social media, how do you sort though them all to get to the best ones?  We have done that for you!  Here are ten of the best social media blogs!  These blogs cover a variety of social media topics from Facebook to Pinterest.

Social Media Today

We Are Social People



 Social Media B2B

Social Media Examiner

Likeable Media

Social Marketing Journal

 Ignite Social Media

Ask Aaron Lee

Make sure to add these to your favorite RSS reader, so you can keep up to date on all the best social media news!

Do you know of great Social Media Blogs that you find to be full of great social media information?  We would love to hear what they are!

5 Interesting Stats on Social Media

I recently conducted a survey to see which social media sites people used most frequently and why they used them and not others.  Here is what I found:

1. Which social media sites do you use most frequently?

‘Twitter’ showed a 60% usage rate and ‘Facebook’ collected the remaining 40%.  ‘Google+’, ‘Pinterest’, and ‘YouTube’ received no votes and the ‘Other’ option was also unused.

2. Do you Share Pictures?

‘Sometimes’ received 60% and ‘Yes’ received the remaining 40%.  ‘Always’, ‘Never’, and ‘Who Care’s had no votes.

3. What do you like most about the your social media site of choice?

50% said ‘I LOVE SOCIAL MEDIA!’,  33% said ‘All my friends use it’ and 17% said ‘It’s easy to use’.  ‘ I don’t use social media’ and ‘Other’ had no votes.

4. What would you change about social media?

80% answered ‘Just a few tweeks, like easier sharing and seeing all my friends posts, not just some’ and 20% answered ‘Nothing, its great and its free’.   ‘Everything, it sucks’ and ‘Other’ had no votes.

5. Why don’t you use other social media sites as much as the one you chose in question 1?

This one got some interesting answers!  50% said they ‘Don’t have time’, 17% said because ‘Their friends aren’t on it’ and 33% answered ‘Other’.  No one answered ‘Boring’, ‘Don’t Care’, or ‘They all suck’.

The ‘Other’ answers are as follows:

–“I do use other sites, but this is not a fair comparison. You can’t compare something like Facebook and Youtube and ask why you would use one more than the other without limiting the question to some kind of function that they share. One is a totally different value proposition than the other. That’s like asking why you don’t go to the movies more than you go to Taco Bell.”

–“I use them all!”

The survey was a simple one, with only responses required.  No gender, age, education, or job information was required.

I find it interesting that in Questions 3 and 5, it mattered if their friends were on the social media platform.  Are you influenced by what social media sites your friends are on?  Would you use Twitter if no one you knew were using it?

In Question 5, do you agree that asking why you don’t use one social site as much as another is not a fair comparison?  Or do you think there are connected reasons of why you use Twitter more than Facebook?

It was nice to see in Question 4, that most people are generally satisfied with their social media platform of choice, and wouldn’t change very much about it.  What would you change about your social media site of choice?

What answers would you have chosen if you had taken this quiz?

If you were conducting a social media survey, what would you have added/subtracted from the survey?